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Taylor Swift Posts Another New Single Clue: “5:00”

She never said they were all going to be obvious.

After posting a fairly straightforward “clue” for her new single earlier this week, Taylor Swift left things a bit more ambiguous in the second tease.

Posted on Twitter and Instagram Wednesday, the “clue” is a screenshot from her phone with “5:00” in the time section. The most common early guess is that “5:00” refers to the time at which the new song will be released, but that intimation comes with far less certainty than the guess that the “18” in the first clue referred to a planned August 18 release date.

While the Twitter version of the screenshot also includes a drawing with a brief written message, the Instagram version crops the message out of the picture. It is therefore unclear whether either the drawing or message carries relevance to the “clue.”

All indications suggest that Taylor Swift will debut her new song on August 18 and then perform it live on the August 24 MTV Video Music Awards broadcast. Her fifth studio album is expected to follow in October.

Taylor Swift's Latest New Single Clue
Taylor Swift’s Latest New Single Clue

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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