It will not matter how high you get.
If Republic Records has its way, you will soon be unable to keep buzzworthy Swedish artist Tove Lo off your mind. Or your radio.
The singer-songwriter who helped pen Icona Pop’s “We Got the World,” Girls Aloud’s “Something New” and Lea Michele’s “Thousand Needles” will be at the center of two upcoming US Top 40 pushes.
According to Republic, she will first hit Top 40 radio as a featured artist on the Seven Lions track “Strangers.” Originally released as part of the soundtrack to 2013’s “The Mortal Instruments: City of Bones,” the EDM song, which also gives lead credit to Myon & Shane 54, has already scored 70,000 paid downloads. It officially impacts the pop format on May 6.
Tove Lo will then begin an effort to conquer Top 40 as a lead artist. Her “Habits (Stay High),” which is already impacting alternative radio, is slated for a June 17 launch at pop.
A potential breakthrough, “Habits” has already attracted more than one million YouTube views and more than 11 million SoundCloud streams. Hippie Sabotage’s remix, dubbed “Stay High,” has meanwhile reached #62 on the iTunes overall single sales chart.
Tove Lo’s debut EP “Truth Serum,” which features both versions of “Habits,” launched at digital retailers earlier this spring.
