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NBC’s “Believe” Overnight Ratings Solid But Short of “Blacklist”

Update: Leading out of a weakened “The Voice” (3.7 adults 18-49 rating, 13.58 million viewers), Monday’s “Believe” premiere scored a solid 2.7 with 10.70 million.

Even with the 2.7 adults 18-49 rating delivered by the most recent episode of regular timeslot occupant “The Blacklist,” the number trails the 3.8 posted by that series’ September 23, 2013 premiere.

That premiere, however, benefited from a stronger lead-in (a 5.1 from “The Voice”) and considerably weaker competition.

Both of this Monday’s NBC broadcasts endured stiff opposition from ABC’s “The Bachelor” finale, which drew a 3.2 with 9.62 million for the 8-10PM episode and then a 3.8 with 11.00 million for the 10PM “After the Final Rose” special.

Making appropriate use of its “The Voice” lead-in, NBC’s new drama “Believe” attracted a solid sampling for its premiere Monday night.

The drama, which will begin airing in its permanent Sunday at 9PM timeslot this coming weekend, scored a 6.8 overnight household rating. Representing decent household retention out of the 8.7 for “The Voice,” the number foretells a decent performance in the adults 18-49 demographic.

That number will come out in the fast national report at 11:30AM.

While solid, the premiere overnight number did trail the 8.0 delivered by the post-“Voice” premiere of “The Blacklist” this fall.

The true test, however, will be whether “Believe” can hold its own against ABC’s “Resurrection,” its timeslot competitor. When it begins that battle this Sunday, it will do so without assistance from juggernaut “The Voice.”

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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