in ,

Updated Ratings: NBC’s “Growing Up Fisher” Trails “About a Boy”

Based on this weekend’s preview airings, NBC made the right call in positioning “About a Boy” as the more high-profile of its new comedies.

“Growing Up Fisher,” which premiered after Sunday’s Winter Olympics broadcast, drew a 2.0 adults 18-49 rating with 8.862 million viewers. While it narrowly beat “Boy” in total viewers, it trailed in the more pivotal adults 18-49 number.

“About a Boy,” which aired after Saturday’s Olympics coverage (and a half hour later), posted a 2.2 with 8.257 million viewers.

Like the final segment of Saturday’s broadcast, the last half hour of Sunday’s Olympics coverage drew a 2.9 adults 18-49 rating. “About a Boy,” therefore, demonstrated stronger retention.

That retention ability will be key for the comedies, which begin airing out of NBC’s juggernaut “The Voice” this Tuesday.

“About a Boy,” which showed stronger retention potential, will immediately follow “The Voice” at 9PM. “Fisher” will follow at 9:30PM.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

One Comment

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Loading…

WWE Network to Launch Monday, Undertaker, Lesnar Expected on RAW

Special Backstage Look: Glee Returns With “Frenemies” Episode