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“Total Divas” Ratings Underwhelm Despite “Kardashians” Lead-In

On the surface, ratings for Sunday’s edition of “Total Divas” look good. The episode, which kicked off the second half of the show’s inaugural season, outperformed its previous telecast in all key demographics.

The surface lies.

While “Divas” indeed built on its midseason finale, the comparison is one of apples-to-oranges. The preceding edition of “Total Divas,” which aired on September 15, broadcast without support from its flagship “Keeping Up with the Kardashians” lead-in.

It is therefore more appropriate to compare this Sunday’s numbers to those of the September 1 telecast, which did receive help from Kim and company. And despite receiving that support, which was nearly identical from episode to episode (~1.3 adults 18-49 rating with 2.3 million viewers Sunday versus a 1.2 with 2.3 million viewers on September 1), this Sunday’s episode delivered lesser numbers.

According to E!, Sunday’s “Total Divas” attracted 1.3 million viewers with 746,000 (roughly a 0.6 rating) falling in the adults 18-49 demographic. The September 1 edition of “Divas” drew a 0.8 rating with 1.53 million viewers.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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