MTV’s “Washington Heights” Premiere Flops in the Ratings

MTV has yet to find a runaway hit to replace “Jersey Shore,” but prior to Wednesday, no launch had bombed.

Through seven episodes, “Catfish” has been a steady performer for MTV, while “BUCKWILD” had least elicited enough curiosity to draw a solid sampling for its premiere.

“Washington Heights” changed all that.

Reviewed considerably better than “BUCKWILD,” “Heights” nonetheless failed to resonate with viewers, attracting a disappointing 0.4 adults 18-49 rating and 756,000 viewers for its opener, notes TVMediaInsights.

Comparable in the 18-49 demo, “Heights” actually attracted a smaller premiere audience than comedy import “The Inbetweeners,” which was canceled after its first season on MTV.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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