“TOY” by Israeli artist Netta won the 2018 Eurovision Song Contest earlier this year.
On the heels of that victory, the song is poised for a worldwide promotional push.
S-Curve Records, in partnership with BMG, confirms that it has “signed [TOY] for the world.”
In addition to confirming its backing for the song, S-Curve revealed that Netta has promotional trips to the United States and Europe in the works. Additional details on those visits were not available at press time.
The music video for “TOY” boasts nearly 60 million views.