Nessa Barrett & jxdn - la di die photo by Kristen Jan Wong | Courtesy of Warner Records publicity
It may not have arrived until the sixth day of the February 14-20 tracking period, but Nessa Barrett’s “la di die (featuring jxdn)” garnered considerable airplay at alternative radio.
Credited with 131 spins, “la di die” ranks as the Mediabase alternative panel’s #47 song.
According to Mediabase, the lion’s share of this week’s spins came from Radio.com/Entercom stations, including format leaders Alt 92.3 New York and 106.7 KROQ Los Angeles. In addition to the ample early airplay, Radio.com featured a release day interview between Barrett and Kevan Kenney.
With the song set to formally impact radio on March 9, it will be interesting to see the extent to which those stations — as well as other alternative programmers — ramp up their support in the coming weeks. What is already certain, however, is that “la di die” received powerful radio exposure during its opening weekend. It also received ample attention digital platforms, earning a spot on the US iTunes sales chart, quickly surpassing 1 million Spotify streams, and amassing nearly 3 million YouTube video views.