MTV VMAS // MTV
The move to Monday night did not yield a ratings uptick for the MTV Video Music Awards.
According to live+same-day data posted by Showbuzz, Monday’s ceremony drew a 1.08 adults 18-49 rating and averaged 2.25 million on the main MTV network.
Including simulcasts from VH1, Comedy Central, BET, Paramount, MTV2, CMT, MTV Classic, Logo and BET Her, the show reached an overall audience of 4.95 million overall viewers**.
Airing on a Sunday, last year’s show drew a 1.36 rating and 2.66 million viewers on MTV. The inclusion of the other simulcasts yielded a total of 5.68 million. That ceremony, it should be noted, faced competition from the seventh “Game Of Thrones” season finale.
Performers at this year’s show included Aerosmith, Ariana Grande, Shawn Mendes, Nicki Minaj and Panic! At The Disco. Jennifer Lopez received the Vanguard Award.
**Viewership for the TV Land simulcast was not available at press time, but it does not appear to have drawn more than ~250,000 viewers. It was certainly not enough to close the gap between the 2018 and 2017 ceremonies.