NBC’s “Dracula” Opens to Solid Ratings, “Grimm” Also Solid

A strategy for achieving monster Friday ratings has long eluded the networks, but NBC can at least claim it delivered solid ones for its drama premieres this week.

Leading out of “Dateline” (1.3 adults 18-49 rating, 6.07 million viewers), “Grimm” kicked off its third season with a healthy 1.8 adults rating and 6.13 million. The performance, which attracted the series’ second-largest audience of all time, gave NBC its best demo rating in the timeslot since November 2, 2012.

Compatible new series “Dracula” followed with 5.28 million viewers and its own 1.8 adults 18-49 rating. The timeslot’s victor in 18-49, it scored the best demo rating for a drama launch since “Grimm” kicked off with a 2.1 in 2011. Prior to that, CBS’ “Blue Bloods” held the crown with a 2.2 for its 2010 launch.

In addition to winning adults 18-49, “Dracula” also led its timeslot in 18-34, 25-54, all key adult-male demos and women 18-34 and 18-49.

Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.

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