Music News

Olivia Rodrigo’s “GUTS” Projected For 140K US Sales, 295K US Units

The album receives an upgraded projection as we approach the end of release week.

Olivia Rodrigo’s “GUTS” still pacing for #1 in the United States but new projections have the album earning that distinction with a stronger opening-week total.

According to Hits Daily Double, the album is now projected to sell 140K US copies by the end of the September 8-14 tracking period. With units from track sales and streams included, the album may generate 295K in total first-week US consumption.

Hits’ initial forecast had the album debuting with 250-265K US units.

Interestingly, the 295K unit forecast precisely matches the debut number achieved by Rodrigo’s previous album “SOUR” in May 2021. That album, too, earned #1 on the Billboard 200 chart.

Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.

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Brian Cantor