BTS - Butter video screen | HYBE/BIGHIT/Columbia
Update 2: It’s official: BTS’ “Butter” music video received 108.2 million views during its first twenty-four hours.
The figure marks a new record for the biggest debut of all-time, besting the previous high of 101. million set by BTS’ own “Dynamite.”
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Update: According to the public YouTube view counter, the video for BTS’ new single “Butter” amassed about 112.9 million views in its first twenty-four hours.
The number would represent a new YouTube record, besting the previous high mark set by BTS’ own “Dynamite.” That video received 101.1 million views on opening day.
The public view counter is unofficial, which means the record will be pending until YouTube shares a final number. Based on historical pattern, that official number should arrive within the next few days.
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Last summer, the music video for BTS’ “Dynamite” broke the record for most YouTube views in 24 hours.
Based on public YouTube data, BTS has done it again with the newly released video for “Butter.”
According to the public view counter, “Butter” surpassed the 101.1 million view record at approximately 9:06PM ET on May 21, 2021.
On the one hand, the final YouTube number may differ slightly from that featured on the unofficial public view counter. It is thus too early to assuredly say that “Butter” broke the record. On the other hand, “Butter” still has nearly three full hours remaining in its opening day. That gives it time to buffer its lead — and protect against any potential downward adjustment.
The smash hit video follows: