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BTS To Perform “Butter” At Billboard Music Awards As New Single Posts Massive iTunes, Spotify, YouTube Numbers

“Butter” is posting huge opening day numbers.

BTS’ new single “Butter” has been attracting considerable enthusiasm since its launch at midnight.

In addition to rising to #1 on the US iTunes chart (with the instrumental at #2), the song has attracted ample opening day airplay at pop radio. “Butter” is also faring well on audio and video streaming platforms. The new, English-language single has reportedly amassed over 15 million raw Spotify streams since its launch (which could lead to an opening day record even after Spotify applies its filtering algorithms); the video has already amassed 88.4 million views.

As the performance statistics make abundantly clear, “Butter” is not lacking in the momentum category. The group will nonetheless have a chance to put more fire behind the red-hot single this Sunday, courtesy of a performance during the Billboard Music Awards. Earlier this week, NBCUniversal shared a teaser photo:

2021 BILLBOARD MUSIC AWARDS — Pictured: In this image released on May 20, (l-r) V, Suga, Jin, RM, Jimin, Jungkook, and J-Hope of BTS pose during the 2021 Billboard Music Awards (Photo by: taeseong Kim)
Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.

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Brian Cantor