BLACKPINK - How You Like That video screen | YG Entertainment / YouTube
BLACKPINK’s 2020 release “How You Like That” received exposure during both of Saturday’s Divisional Round NFL playoff games.
The song, which appears on the group’s successful “The Album,” first played over a commercial bumper during the Saturday afternoon Los Angeles Rams vs. Green Bay Packers playoff game.
It later played behind a Lamar Jackson (Ravens QB) feature, which aired during the “Football Night In America” pre-show for the Baltimore Ravens vs. Buffalo Bills games.
The two games, notably, aired on different networks. FOX handled coverage of the Rams-Packers game, while Ravens-Bills is airing on NBC.
A global success, “How You Like That” boasts 739 million YouTube views (for its official video) and 347 million Spotify streams.