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Report: Juice WRLD’s “Legends Never Die” Crushes Sales Projection, Debuts At #1 In US With Biggest Unit Total Of 2020

“Legends Never Die” made a massive opening week splash.

As expected, Juice WRLD’s “Legends Never Die” convincingly won this week’s US album sales and consumption races.

Analysts did not, however, expect the album to perform quite as well as it did.

According to Hits Daily Double, the late artist’s first posthumous album sold 210K US copies during the July 10-16 tracking period. With units from track sales and streams included, it generated 508K in total first-week consumption.

The mid-week projections, which were already upgraded substantially from the initial forecast, called for 155-175K US sales and 460-480K total units.

In addition to debuting at #1 in both columns, “Legends Never Die” posted the biggest opening week US unit total of 2020. The Weeknd’s “After Hours,” which previously held that distinction, generated 440K in total first-week units.

Due Sunday, Billboard’s data may differ slightly from that reported by Hits. The overall outcome will not, however, be at odds with the Hits report. “Legends Never Die” will debut as a clear #1 for sales and total consumption.

Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.

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Brian Cantor