Marshmello & Halsey - Be Kind Press Photo by Peter Donaghy/DonsLens, courtesy of Astralwerks/Capitol/UMG)
Marshmello & Halsey’s “Be Kind” attracted considerable first-day interest at pop radio.
According to Mediabase, the collaboration had received 617 spins by the end of Friday, May 1. The mark slots “Be Kind” at #43 on Mediabase’s building chart, which ranks songs based on the first six days of the April 26-May 2 tracking period.
The song may not receive quite as much support on Saturday, but it should be able to retain its Top 50 position – if not hit the Top 40 – as the chart goes final.
“Be Kind” also fared well on US iTunes and Spotify, reaching the Top 4 on the former and debuting at #22 on the latter platform.