V - Sweet Night, from Itaewon Class Soundtrack | Official Artwork
Update: After spending its first six days at #1 on the US iTunes sales chart (with a dominant lead, according to real-time trending data), V’s “Sweet Night” no longer appears on the chart. The situation is presently unclear.
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As we approach the end of the March 13-19 industry tracking period, BTS member V continues to hold the top spot on the US iTunes sales chart.
“Sweet Night,” his song for the “Itaewon Class” soundtrack, has been #1 on the all-genre chart as of Friday morning. It remains a dominant leader as of press time at 5:45PM ET.
Particularly impressive is the fact that “Sweet Night” is selling well despite little outside help; it is not, for example, receiving radio support or a plentiful array of American media write-ups.
It is also conspicuously absent from the iTunes New Music Daily playlist, which typically spotlights the highest-profile and/or most commercially viable songs (and provides tangible sales boosts).
The success, therefore, is purely attributable to the quality of the song – and the enduring support from fans of V and the greater BTS group.