Zendaya in Euphoria \ Eddy Chen, HBO
Sunday’s edition of “Euphoria,” which marked the fourth installment of the HBO series, set a new high in live+same-day viewership.
According to live+same-day data posted by Showbuzz, Sunday’s episode drew a 0.21 adults 18-49 rating and averaged 0.61 million overall viewers.
Both series highs, the numbers top the 0.19 rating and 0.49 million viewer mark garnered by last week’s broadcast. The previous installments. peaked at .20 in adults 18-49 (for episode 2) and 0.58 million in viewership (for episode 1).
It is worth noting that “Euphoria” did receive elevated lead-in support, as 9PM series “Big Little Lies” posted its best L+SD viewership mark of the season (while tying its season high in adults 18-49). The Emmy-winning series scored a 0.45 rating and 1.77 million viewer mark this week, besting last week’s 0.40 rating and 1.61 million viewer figure.
In typical HBO fashion, both shows will receive considerable lifts from streaming, on-demand, DVR and encore viewership.