Music News

Taylor Swift & Brendon Urie’s “ME!” Posting Weak Pop Radio Callouts

“ME!” is not connecting with pop radio listeners.

Pop radio listeners are not enthusiastic about Taylor Swift’s “ME! (featuring Brendon Urie).” The song is one of the worst-scoring tracks in the latest Mediabase – Critical Mass Media callout report.

Based on a survey of pop radio audience members, the report says that “ME!” is receiving a positive reaction from 49.7% of listeners, a negative reaction from 34.3% of listeners and thus a “net postiive” score of 15.4%.

Of the 18 songs measured in this week’s report, “ME!” holds the worst scores for all three columns. The “net positive” score is particularly light; no other song boasts a net positive rating below 30%.

Identified as a “favorite” by 16.5% of listeners, “ME!” also has one of the lowest scores for that column. Only three songs — Lauv & Troye Sivan’s “i’m so tired,” P!nk’s “Walk Me Home” and Mabel’s “Don’t Call Me Up” have lower favorite scores.

The lead single from Swift’s forthcoming studio album, “ME!” is currently #7 on the building/real-time Mediabase pop radio airplay chart. Its week-over-week airplay is up by about 4%.

Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.

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Brian Cantor