Fletcher by Grace Pickering, via Capitol Records
Signposted by the media network’s strong early support for her single “Undrunk,” Fletcher has been named the newest iHeartRadio “On The Verge” artist.
iHeart formally announced the news on Monday, February 11.
Designed to showcase emerging talent, the “On The Verge” campaign provides branding support for the selected artist.
It also includes guaranteed airplay from the iHeartMedia stations within a given format. In this case, the airplay support is coming from iHeart’s pop stations — and going to the aforementioned “Undrunk.”
“Undrunk,” which hit the Top 30 on this past week’s pop radio chart, is already trending Top 25 at the format.