Ratings: 2018 Macy’s Thanksgiving Day Parade Rises In Households, Slips In Demo

This year’s Macy’s Thanksgiving Day Parade narrowly outdrew last year’s edition in overall households.

Pentatonix by Eric Liebowitz/NBC

The 2018 edition of the Macy’s Thanksgiving Day Parade drew a slightly larger household audience than last year’s episode.

It did, however, endure a slight loss in adults 18-49.

Citing metered market data, NBC says that the parade drew a 12.8 overnight household rating. It meanwhile scored a 6.9 adults 18-49 rating in the top twenty-five markets.

Last year’s show drew a 12.6 in households and a 7.0 in the demo.

NBC adds that this year’s parade was the highest rated live entertainment (non-sports) show since the 2018 Academy Award ceremony.

Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.