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Ariana Grande’s “Sweetener” Pacing To Win US Sales Race, Claim #1 On Billboard 200

“Sweetener” should be a dominant #1 on this week’s Billboard charts.

Barring late-week surprises or new, aggressive bundles from other artists, Ariana Grande’s “Sweetener” will debut as a dominant #1 on this week’s key US album charts.

According to Hits Daily Double, the album is projected to sell 110-120K pure US copies this week. The inclusion of TEA (track sales/10) and SEA (track streams/1250 for paid services + track streams/3750 for free services) should yield a first-week consumption tally of 210-220K.

The pure sales total should position “Sweetener” atop the Billboard Top Album Sales chart, while the consumption figure should be far more than enough for #1 on the Billboard 200.

“Sweetener” will likely face its closest pure sales competition from Cole Swindell’s new “All Of It” (projected for about 40K pure sales). Travi$ Scott’s “ASTROWORLD” (95-100K units), Drake’s “Scorpion” (90-95K units) and Nicki Minaj’s “Queen” (82-87K units) should provide the greatest competition on the Billboard 200.

Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.

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Brian Cantor