BLACKPINK in DDU-DU DDU-DU // YG Entertainment
BLACKPINK’s “Square Up” EP debuts prominently on this week’s edition of the US Billboard 200 chart.
The album starts at #40 on this week’s listing.
While a #40 bow may not always be cause for celebration, it is particularly impressive in this case.
BLACKPINK is a K-pop girl group with a limited footprint in the United States. As a four-track EP, the record itself faces an uphill battle from a chart standpoint.
The “EP” distinction limits its appeal from a sales standpoint, while the small number of tracks puts a ceiling on the amount of units it could generate from TEA (track sales/10) and SEA (track streams/1500).
The buzz and passionate fan support nonetheless drove what Billboard reports as 14,000 US consumption units.