Riverdale | Katie Yu/The CW
For the first time since the midseason premiere, an episode of The CW’s “Riverdale” posted episode-to-episode gains in adults 18-49 and overall viewership.
Granted, the gains were not significant, the numbers were still below the season average, and Wednesday’s broadcast was the much-discussed musical episode (and thus should have received a curiosity boost).
Still, a gain is a gain.
According to fast national data posted by Showbuzz, Wednesday’s “Riverdale” drew a 0.4 adults 18-49 rating and averaged 1.08 million overall viewers.
The numbers top the 0.3 rating and 0.96 million viewer mark posted by the previous episode, which aired on March 28.
The viewership mark nonetheless trails that posted by every other second season episode.
— “Riverdale” led into the final season premiere of “The Originals.” The episode drew a 0.4 rating and 1.00 million viewers, numbers which offered a mixed comparison to the 0.3 rating and 1.05 million viewer tally posted by the previous season premiere.