Luis Fonsi & Demi Lovato’s “Echame La Culpa” Impacting Pop Radio On January 30

Universal Music Latin sets an official impact date for “Echame La Culpa.”

Luis Fonsi & Demi Lovato - Echame La Culpa / Universal

Luis Fonsi’s “Echame La Culpa (featuring Demi Lovato)” has already been receiving airplay from a handful of US pop radio stations.

Universal Music Latin Entertainment is hoping many more stations will get on board in the near future.

According to AllAccess, UMLE has set a January 30 impact date for the song.

— “Echame La Culpa” has already established itself as a global streaming sensation. The audio stream holds a Top 10 position on the Global Spotify chart, while the music video boasts nearly 600 million views on YouTube/Vevo.

Current US pop radio leaders include Miami’s Power 96, Corpus Christi’s Planet 102.3 and the Music Choice Top 40 channel.

Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.