Taylor Swift - Reputation Cover | Big Machine/Republic
Update: “Reputation” remains on track to post the biggest opening week US sales total of Taylor Swift’s career.
Hits Daily Double now expects the album to sell 1.37-1.47 million pure US copies during the November 10-16 tracking week.
Such a figure would be the best of Swift’s career. The current high belongs to previous album “1989,” which sold 1.287 million pure US copies in its first week.
With TEA (track sales/10) and SEA (track streams/1500) from the four available tracks included, “reputation” should generate 1.4-1.5 million first-week consumption units.
The pure sales and consumption figures will easily rank as the year’s largest.
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In terms of album equivalents (if not pure sales), “reputation” is on track to post Taylor Swift’s biggest opening week total yet.
According to Hits Daily Double, “reputation” is currently on track to drive 1.3-1.5 million US units. The unit total will be the sum of pure sales + (sales of the four available tracks / 10) + (streams on the four available tracks/1500).
Taylor Swift’s previous opening week high came courtesy 2014’s “1989,” which sold 1.287 million US copies in its first week. At the time, albums were only ranked based on pure sales.
It is important to note that the aforementioned range is a very early projection. The numbers could change substantially in the coming days.
Headline Planet will provide updates as they are available.