Camila Cabello in Havana | Epic Records
Last week, Camila Cabello’s “Havana (featuring Young Thug)” reached the Top 20 on the Billboard Hot 100.
This week, it rockets into the Top 10.
Up thirteen places, it earns #7 on this week’s chart.
Released with fellow Cabello song “OMG” part of a “Summer Double Feature” this August, “Havana” gained its initial traction on Spotify.
Corresponding interest quickly emerged on the US iTunes chart.
Enthusiastic support at radio soon followed. That additional exposure, coupled with some high-profile TV performances in late September, increased its impressive momentum.
Momentum continued to build throughout October. The song then received an additional boost following the recent music video release.
It may not have arrived until the middle of the tracking week, but it quickly amassed an impressive number of views (it is pacing to easily become her most successful video outside Fifth Harmony). That impressive streaming activity contributed to this week’s Billboard Hot 100 gain.