Taylor Swift at the Grammys [Cliff Lipson/CBS]
Taylor Swift has thus far released two songs from her forthcoming album “Reputation.”
As of Sunday morning, they occupy the top two spots on the US iTunes sales chart.
Newly released track “…Ready For It?” is #1 as of 11:50AM ET, while “Look What You Made Me Do” is #2 on the listing.
“…Ready For It?” first entered the radar Saturday night; it appeared in a montage for the Alabama vs. Florida State University game.
It was formally released to digital platforms Sunday morning; it is also receiving some attention at radio. It is nonetheless identified – at least as of right now – as a promo track.
“Look What You Made Me Do,” which is the official single, had been a dominant #1 on iTunes until the emergence of “…Ready For It?”
Indeed, it took a Taylor Swift song to dethrone a Taylor Swift song.