Taylor Swift | Look What You Made Me Do | Big Machine
In addition to posting monster airplay and streaming numbers, Taylor Swift’s “Look What You Made Me Do” is making a major splash on the sales front.
Headline Planet noted that “Look What You Made Me Do” sold almost 100,000 US downloads in its first few hours of release. Billboard adds that it had reached nearly 200,000 by the end of Friday.
The figure puts “Look What You Made Me Do” on pace for an opening week tally in the neighborhood of 500,000.
Due to various factors, the projection is obviously rough at this point.
“Look What You Made Me Do” seems like it will be more front-loaded than Swift’s 2014 single “Shake It Off” (which was initially projected to debut in the ~450K range and ended up shifting 544K first-week copies).
On the other hand, the song may receive a boost when the video premieres during Sunday’s MTV Video Music Awards.
Either way, it is safe to say “Look What You Made Me Do” will post the best single-week sales tally of 2017 (to date).
Its opening day tally, in fact, would be the best weekly total since Ed Sheeran sold 200,000 copies of “Shape Of You” in the week ending February 16.