Second Wives Club [E!]
The premiere of E!’s new reality series “Second Wives Club” delivered soft numbers in adults 18-49 and overall viewership.
According to live+same-day data posted by Showbuzz, Thursday’s premiere drew a 0.13 adults 18-49 rating and 306,000 overall viewers.
Its adults 18-49 rating was only the 73rd-best among Thursday cable originals.
The premiere performance was disappointing, but it will be interesting to see how “Second Wives Club” fares moving forward. Some reality shows do, after all, post viewership gains in the weeks following their premieres.
When assessing the show’s prospects, E! decision-makers may also evaluate the show’s success in generating buzz and DVR viewership.