Sweet/Vicious [MTV]
When it comes to “Sweet/Vicious,” low ratings won the battle against fan and critical acclaim.
MTV officially canceled the drama.
Creator Jenn Kaytin Robinson first confirmed the news in a Friday afternoon Twitter post.
“I got the news that MTV has cancelled Sweet/Vicious,” wrote Kaytin Robinson. “To say that I am devastated would be the understatement of the year.”
Robinson additionally thanked fans for their support, while urging those who connected with the show not to feel as if their stories have been invalidated.
On behalf of the creative team, she vowed to do “everything we can to find this show another home and with your help hopefully we will be able to continue the Sweet/Vicious journey.”
In addition to cultivating a passionate fanbase, “Sweet/Vicious” drew raves from critics and industry professionals.
The raves unfortunately never translated into big viewership numbers. On a live+same-day basis, the first season averaged a paltry 0.08 adults 18-49 rating and 180,000 viewers. DVR numbers were underwhelming.