Lorde [NBC]
It does not appear listeners will be unhappy with the news that Lorde’s “Green Light” is falling down the pop radio airplay chart.
Per the latest Mediabase/Critical Mass Media callout report, it is receiving a comparatively poor response from pop radio audiences.
The report, which is based on a survey of pop listeners, reveals that “Green Light” received a positive reaction from 47.3% of listeners, a negative reaction from 34.4% of listeners and thus a “net positive” score of just 12.9%.
Only 7.0%, moreover, identified “Green Light” as a “favorite.”
Of the 23 songs featured in this week’s report, it has the worst “net positive,” negative and favorite scores. It has the second-lowest positive score, besting only the 45.4% achieved by Ed Sheeran’s “Castle On The Hill.”
“Green Light” is the lead single from Lorde’s forthcoming sophomore album “Melodrama.” It has received strong marks from critics, but the combination of poor callout scores and tepid sales and streaming figures reveal that it is simply not resonating with the masses.
It has accordingly hit a wall at mainstream radio. Thus far, “Green Light” is down 17% in pop radio airplay and 11% in hot adult contemporary airplay this week.
While it is actually up 7% at alternative this week, it may still fall out of the format’s Top 10.