Marian Hill [Publicity Photo via Paradigm Agency]
Influential San Francisco pop station 99.7 NOW has recently been Tweeting its love for Marian Hill & Lauren Jauregui’s “Back To Me.”
It has also been playing the song.
According to Mediabase, 99.7 NOW played the song 4 times during the period between December 22-28.
And that number is set to rise: the station has already provided more airplay Thursday.
99.7 NOW is the second station to demonstrate notable support for “Back To Me.” Charlotte’s Kiss 95.1, the first, continues to increase its support. It played the song 22 times over the past seven days, compared with 8 times during the prior period.
With radio add boards and promotional activity set to resume next week, it will be interesting to see if and when Republic confirms plans for a formal radio push.