Zendaya [VH1]
While not quite as strong as last week’s premiere, Monday’s “America’s Next Top Model” still delivered solid ratings for VH1.
According to live+same-day data posted by Showbuzz, Monday’s episode drew a 0.55 adults 18-49 rating and 1.19 million total viewers.
The numbers are down from the 0.65 rating and 1.28 million viewership figure** drawn by last week’s premiere, but they are not at all concerning in context.
This week’s episode obviously lacked the curiosity buzz of last week’s VH1/reboot premiere. It, moreover, received considerably weaker lead-in support.
Last week’s premiere aired out of VH1’s flagship “Love & Hip-Hop,” which drew an impressive 1.32 adults 18-49 rating and 2.55 million total viewers in the 9PM hour.
This week’s episode followed “K. Michelle: My Life.” Though it delivered strong marks by conventional cable standards (0.75 rating, 1.62 million total viewers from 9:30-10PM), its numbers are obviously a far cry from those posted by last week’s “Love & Hip-Hop.”
This Monday’s “America’s Next Top Model” featured an appearance by Zendaya.
Editor’s Note: Some media outlets reported last week’s viewership figure as 1.7 million total viewers. It is unclear whether that number was posted in error or if it includes encores and/or simulcasts, but it is not the accurate number for the premiere on VH1. That broadcast, as correctly reported here, drew 1.28 million live+same-day viewers.