James Arthur’s “Say You Won’t Let Go” Will Soon Receive US Pop Radio Push, Says Columbia

James Arthur’s “Say You Won’t Let Go” is already gaining traction at hot adult contemporary radio in the United States.

Columbia hopes it will soon take off at the pop format.

In its weekly radio newsletter, Columbia says a pop push is “coming soon” for Arthur’s international hit. Little Mix’s “Shout Out To My Ex” also appears under the “coming soon” section of the newsletter.

“Say You Won’t Let Go,” which was this past week’s #56 song at Hot AC radio, is the reigning #1 song in Australia. It is #2 — and was recently #1 — in the UK.

Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.