Ariana Grande [ABC]
As it moves toward the Top 10 at pop radio, Ariana Grande’s “Into You” vaults into the Top 5 on the US iTunes sales chart.
“Into You” is #5 on the listing as of 5:45PM ET Saturday evening. Only The Chainsmokers’ #1 “Closer,” twenty one pilots’ #2 “Heathens,” Major Lazer’s #3 “Cold Water,” and Justin Timberlake’s #4 “Can’t Stop The Feeling” are presently charting higher.
The #5 position represents a new iTunes peak for the song.
While the growing radio exposure is surely helping, a pricing discount deserves significant credit for the song’s rise on iTunes. “Into You” is presently available for only $0.69.
Amplifying the impact of the discount is exposure on the iTunes store’s front page. “Into You,” along with other discounted songs like kiiara’s “Gold,” Shawn Mendes’ “Treat You Better,” and Flume’s “Never Be Like You,” is listed under “Great 69c songs.”