Beyonce’s “Lemonade” is predictably proving very resonant with music buyers.
Citing a source from Sony Music, Hits Daily Double says the album should hit 200K by the end of Monday, which marked its first day of availability for digital purchase.
Insiders are, moreover, eyeing an opening tracking week US sales total (through 4/28) of at least 500-600,000.
The album’s first-week consumption total will also benefit greatly from TEA (track sales/10); the twelve “Lemonade” songs are selling briskly on iTunes. TIDAL streams will contribute SEA points (track streams/1500).
— Beyonce’s previous album “Beyonce,” which emerged as a surprise release and resulted in the phrase “pulling a Beyonce,” sold 617K in its first three days of release.
Going into the week, insiders were not “Lemonade” to start nearly as well. Some were forecasting 400-500K while also assuming the album was to be made available for purchase starting Saturday.
Despite launching two days later than expected, it is already set to top that initial forecast and thus already greatly overperforming. The question now becomes whether it can reach the debut tracking period total posted by “Beyonce.”