Fifth Harmony [Work From Home Video]
Fifth Harmony’s “Work From Home (featuring Ty Dolla $ign),” which reached the Top 15 on last week’s Mediabase pop airplay chart, is moving toward the Top 20 at rhythmic radio.
The lead “7/27” single received 769 rhythmic spins during the first three days of the March 20-26 tracking week. Up 38.6% from the count at this point last week, the tally slots “Work From Home” at #20 on Mediabase’s building rhythmic chart.
Selena Gomez’ “Hands To Myself” received the same 769 spins during the first three days of the tracking week, but insofar as “Work From Home” is enjoying a greater rate of acceleration (+38.6% vs. +5.5%), the belief is that it will pull ahead as the week progresses.
If it keeps its pace over the tracking week’s next few days, it should catch Drake’s building #19 “Summer Sixteen,” which is thirty five spins ahead but not accelerating as quickly (+10.7%). “Work From Home” may also leapfrog Beyonce’s “Formation,” which is #18 on the building chart but fading (862 spins, -16.4%).
In short, one should anticipate “Work From Home” landing in the #18-20 range on this week’s official Mediabase rhythmic chart.
In subsequent weeks, it should then move past the #17 peak achieved by earlier single “Worth It (featuring Kid Ink)” and become Fifth Harmony’s biggest hit at rhythmic radio.