Lukas Graham [Chapman Baehler for WB Records]
Anyone who has heard the bumper on the radio or read Headline Planet’s chart updates (example 1 | example 2 | example 3) knows Lukas Graham’s “7 Years” was recently selected as iHeartRadio’s “On The Verge” song at the hot adult contemporary format.
Early Monday morning, iHeart officially confirmed the radio industry’s worst-kept secret. The Danish act’s international smash is receiving the coveted “On The Verge Boost.”
In addition to branding support, “On The Verge” provides “7 Years” with guaranteed airplay from iHeartMedia’s hot adult contemporary stations.
That airplay support has already commenced; “7 Years,” which has ranked among the format’s most added songs over the past few weeks, is in the Top 20 on the Mediabase Hot AC airplay chart.
Previous “On The Verge” songs for the Hot AC format include Jamie Lawson’s “Wasn’t Expecting That,” Andrew McMahon In The Wilderness’ “Cecilia And The Satellite,” and Rachel Platten’s “Fight Song.”
— Also charting at the Triple A, alternative, and pop radio formats (without direct help from “On The Verge”), “7 Years” has been converting its airplay to sales in a major way. The song is presently in the Top 10 on the US iTunes sales chart.