Airing on a new night and time, Friday’s season three “Reign” premiere matched the season two finale in adults 18-49.
It enjoyed a lift in total viewership.
Per fast national data, Friday’s episode posted a 0.3 adults 18-49 rating with 955,000 total viewers. The aforementioned season two finale scored a 0.3 with 830,000.
This week’s episode did, however, trail the season two premiere. That broadcast, which aired on October 2, 2014, posted a 0.4 rating with 1.01 million viewers.
“Reign” now airs at 8PM on Friday nights. It spent its previous two seasons airing at 9PM on Thursdays; it led directly out of “The Vampire Diaries.”
— Friday’s “Reign” led into “America’s Next Top Model,” which drew a 0.3 and 990,000 viewers.