Update: An opening week sales total of 334,000 pure copies earns Drake & Future’s “What A Time To Be Alive” mixtape the #1 spot on this week’s Top Album Sales chart.
“What a Time To Be Alive” is the second Drake mixtape to top the Billboard sales chart this year. “If You’re Reading This It’s Too Late,” the first, sold 495,000 after just three days of tracking week availability.
The Future collaboration entered the market on the third day of the seven-day September 18-24 tracking week.
With Track Equivalent Albums (10 single sales = 1 album equivalent unit) and Streaming Equivalent Albums (1500 single streams = 1 album equivalent unit) added to the pure sales total, “What A Time To Be Alive” posted an opening week consumption total of 375,000 units. That earns it the #1 spot on the Billboard 200 chart.
This week’s BB200 Top 10 follows:
1) Drake & Future – What A Time To Be Alive – 375K units (334K from pure sales)
2) Lana Del Rey – Honeymoon – 116K units (105K from pure sales)
3) The Weeknd – Beauty Behind The Madness – 90K units
4) Mac Miller – GO:OD AM – 87K units (73K from pure sales)
5) David Gilmour – Rattle That Lock – 71K units (70K from pure sales)
6) Shinedown – Threat To Survival – 65K units (61K from pure sales)
7) Ryan Adams – 1989 – 56K units (49K from pure sales)
8) Taylor Swift – 1989 – 42K units
9) Luke Bryan – Kill The Lights – 37K units
10) Andy Mineo – Uncomfortable – 35K units (32K from pure sales)
=======================
For the second time this year, a Drake mixtape debuts atop the album sales chart.
According to Hits Daily Double, Drake and Future’s “What A Time To Be Alive” sold approximately 339,538 pure copies during the September 18-24 tracking week.
Billboard’s more authoritative data will differ slightly, but the disparity will not be enough to change the outcome. “What A Time To Be Alive” was the week’s best-selling album, and it will claim #1 on Top Album Sales.
It will also claim #1 on the consumption-oriented Billboard 200. With Track Equivalent Albums (10 single sales = 1 album equivalent unit) and Streaming Equivalent Albums (1500 single streams = 1 album equivalent unit) added to the pure sales total, Hits estimates that the album posted a first week consumption total of 378,630 units.
Earlier this year, Drake debuted at #1 on both charts with his surprise release “If You’re Reading This It’s Too Late.”
Other notable pure sales performers: Lana Del Rey’s “Honeymoon” (~110,547 sales), Mac Miller’s “GO:OD AM” (~78,024), David Gilmour’s “Rattle That Lock” (~68,265), Shinedown’s “Threat To Survival” (~60,574), Ryan Adams’ “1989” (~51,422), The Weeknd’s “Beauty Behind The Madness” (~43,257), Andy Mineo’s “Uncomfortable” (~34,158), Keith Richards’ “Crosseyed Heart” (~27,669), and Alabama’s “Southern Drawl” (~26,528).
Other notable consumption performers: Lana Del Rey’s “Honeymoon” (~121,433 total units), The Weeknd’s “Beauty Behind The Madness” (~90,728), Mac Miller’s “GO:OD AM” (~90,152), David Gilmour’s “Rattle That Lock” (~69,017), Shinedown’s “Threat To Survival” (~63,417), Ryan Adams’ “1989” (~56,837), Taylor Swift’s “1989” (~46,318), Andy Mineo’s “Uncomfortable” (~37,171), and Luke Bryan’s “Kill The Lights” (~34,887).