Hot adult contemporary radio programmers are extremely enthusiastic about Taylor Swift’s new single “Wildest Dreams.”
That enthusiasm manifested in the form of a surge to #29 on this week’s Mediabase airplay chart.
It also manifests in the form of a trip to the top of the Mediabase Hot AC add board.
Picked up by a whopping 79 monitored stations this week, “Wildest Dreams” easily ranks as the format’s most-added song.
Insofar as they are already aggressively spinning the song, the stations put “Wildest Dreams” on track to become another Hot AC hit for Taylor Swift. Her previous four “1989” singles “Shake it Off,” “Blank Space,” “Style,” and “Bad Blood” all reached #1 at the format.
“Wildest Dreams” is in a league of its own on this week’s add board. Jamie Lawson’s “Wasn’t Expecting That,” which claims second-most-added, received 21 pickups.
In a normal week, that count would be impressive. This, however, is a Wild week.
Echosmith’s “Let’s Love,” Jess Glynne’s “Hold My Hand” and R. City’s “Locked Away (featuring Adam Levine)” tie for third-most-added. Each song received 8 adds.
Other notable Hot AC options: Meghan Trainor’s “Like I’m Gonna Lose You (featuring John Legend)” (7 adds, 6th-most-added), Duran Duran’s “Pressure Off (featuring Janelle Monae)” (5 adds, 7th-most-added, tie), George Ezra’s “Blame It On Me” (5 adds, 7th, tie), Leona Lewis’ “Thunder” (5 adds, 7th, tie), One Direction’s “Drag Me Down” (5 adds, 7th, tie).
Major Market Adds:
Fresh 102.7 (New York) – Wildest Dreams (Taylor Swift), Hold My Hand (Jess Glynne)
104.3 MYFM (Los Angeles) – Wildest Dreams (Taylor Swift), Wasn’t Expecting That (Jamie Lawson)
101.9fm (Chicago) – Marvin Gaye (Charlie Puth ft. Meghan Trainor), Growing Up (Macklemore & Ryan Lewis ft. Ed Sheeran), Wildest Dreams (Taylor Swift)
Star 101.3 (San Francisco) –
Alice @ 97.3 (San Francisco) – Wildest Dreams (Taylor Swift), Wasn’t Expecting That (Jamie Lawson), Hold My Hand (Jess Glynne), Like I’m Gonna Lose You (Meghan Trainor ft. John Legend)
103.7 KVIL (Dallas) – Wildest Dreams (Taylor Swift), Be My Forever (Christina Perri)
102.9 NOW (Dallas) – Wildest Dreams (Taylor Swift)