USA Network’s “Dig” continues to refrain from crashing, but it remains unable to avoid slipping.
Thursday’s episode, which was the series’ fourth airing to date, endured yet another slight decline in the adults 18-49 and total viewership columns.
This week, those number registered at a 0.38 and 1.34 million. Last week, they clocked in at 0.40 and 1.43 million.
A decline that modest is neither especially unexpected nor especially damning when it comes to a drama series’ fourth episode.
It does, however, represent a third-straight drop for a series that began its run in unremarkable territory.
Time-shifted viewing might slightly brighten the outlook, but the live+same-day “Dig” ratings clearly do not befit the aggressive promotional campaign.