Categories: TV NewsTV Ratings

Ratings: E!’s “The Royals” Climbs in Demo Despite Weakened Lead-In

The second installment of “The Royals” was technically a mixed bag in the ratings.

On the one hand, the E! scripted series enjoyed a week-over-week gain in the adults 18-49 demographic. After premiering with a 0.50 adults 18-49 rating on March 15, “The Royals” drew a 0.60 rating for the March 22 airing.

On the other hand, it endured a viewership decline. This Sunday’s “The Royals” averaged 1.32 million viewers, while the March 15 premiere reached 1.41 million.

Worth noting: Sunday’s “The Royals” received considerably weaker lead-in support from E! flagship “Keeping Up with the Kardashians.” After scoring a 1.24 with 2.55 million viewers last week, “The Kardashians” managed a 1.05 with only 2.08 million viewers this week.

Judged in that context, the freshman series therefore deserves special credit for improving its second week adults 18-49 rating and minimizing its week two viewership decline.

Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.

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Brian Cantor