From a microscopic perspective, Monday’s “Eye Candy” aired following two consecutive weeks of increases in both adults 18-49 and total viewership.
From a macroscopic one, it represented the sixth episode of a series that remains very modestly rated.
While it has yet to return to the low points set on January 26, it has yet to prove that it has the potential to grow into a true hit. Consistency and even slight growth are possible, but what about a truly substantive rise?
Because of its modest growth in adults 18-49, one cannot use this week’s performance as an affirmative “yes.” He can, however, celebrate the fact that “Eye Candy” delivered a series high in the demographic.
He can also celebrate the fact that “Eye Candy” enjoyed a 14% gain in viewership. That, too, produced a series high.
Monday’s episode drew a 0.28 adults 18-49 rating with 707,000 total viewers. Not simply more successful than last week’s telecast, which scored a 0.27 with 619,000 viewers, it also ranked as the top-rated and most-watched episode to date.
This week’s performance brings the third consecutive uptick in the adults 18-49 and total viewership marks.
It also brings a series high 0.99 rating in the females 12-34 demographic, which represents a valuable target for MTV.
Over six episodes, here is how “Eye Candy” is faring.
List of “Eye Candy” ratings (Episode Date – adults 18-49 rating, females 12-34 rating, viewership)
Eye Candy, February 16 – 0.28, 0.99, 707,000
Eye Candy, February 9 – 0.27, 0.71, 619,000
Eye Candy, February 2 – 0.25, 0.79, 604,000
Eye Candy, January 26 – 0.19, 0.65, 521,000
Eye Candy, January 19 – 0.24, 0.76, 626,000
Eye Candy, January 12 – 0.24, 0.70, 589,000