Update: With an additional day’s worth of sales data at their disposal, industry sources have slightly downgraded their projection for Fifth Harmony’s “Reflection.”
According to Hits Daily Double, projections now say “Reflection” will have moved roughly 55-60,000 copies by the end of its first tracking week. That total should net the album the #3 spot on the weekly Top Album Sales chart; “NOW 53” (~90-95,000) and Taylor Swift’s “1989” (~70-75,000) will land higher.
Due to slightly better than expected track sales and streaming, the album’s overall consumption unit projection has not been reduced. With pure album sales, track equivalent albums (10 single sales = 1 album sale) and streaming equivalent albums (1500 single streams= 1 album sale) all included, “Reflection” is still set to post a consumption unit count in the 70-75,000 range.
If that forecast holds, “Reflection” will land at #4 or #5 on the revamped Billboard 200. Taylor Swift’s “1989” (~95-100,000 total units), “NOW 53” (~90-95,000 total units) and Ed Sheeran’s “x” (80-85,000 total units) will all fare better. Depending on late Grammy movement, Sam Smith’s “In the Lonely Hour” (~70-75,000 total units) might also pull ahead.
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The #1 album on iTunes will not win the overall weekly sales race, but it will get off to a respectable start.
According to Hits Daily Double, Fifth Harmony’s “Reflection” is pacing to move 60-65,000 copies during its inaugural week of release.
As far as newcomers go, the album will rank second behind the NOW 53 compilation (~90K first week sales). Taylor Swift’s holdover “1989” will also be in the mix at the top of the Billboard Top Album Sales chart.
With track equivalent album (10 single sales = 1 album sale) and streaming equivalent album (1500 single streams = 1 album sale) data included, the “Reflection” consumption total will land in the ballpark of 70-75,000 units.
The aforementioned “1989” and NOW 53 will claim higher weekly unit totals and thus land higher on the revamped Billboard 200. Ed Sheeran’s “x” also might do so.