Though unfortunate for those who specifically advertised during the premiere, the latest “Sharknado” ratings report brings great news for SyFy and the “Sharknado” brand.
The cable network announced Tuesday that Saturday’s encore of the original movie, the third overall airing, attracted 2.1 million viewers. The best-rated “Sharknado” airing to date, the encore eclipsed viewership for the original broadcast (1.4 million) and first re-airing (1.9 million).
Saturday’s broadcast scored a 0.6 adults 18-49 rating, matching the demo figure posted by the previous encore. The initial airing only attracted a 0.4.
No individual airing has attracted ratings befitting the vast social and media buzz “Sharknado” attracted ahead of its premiere; that premiere, in fact, was a flop by any reasonable standard.
But as SyFy continues growing the brand ahead of the impending sequel, evidence that word-of-mouth is driving increased awareness–and viewership–is immensely valuable.