Though it made significant waves with social networkers and the entertainment media, SyFy’s “Sharknado” had little bite when it comes to the television ratings game.
Thursday’s heavily-hyped broadcast scored a 0.4 adults 18-49 rating with 1.37 million viewers. While not necessarily bad by cable standards, that is hardly a performance befitting the vast amount of buzz the show received.
News of the show’s underwhelming ratings performance reaches the public hours after multiple outlets said SyFy was already contemplating a sequel to “Sharknado” movie.
Insofar as SyFy surely had a sense of the show’s viewership when it began looking into a sequel, one should not at all assume the ratings take that notion off the table.
He should, however, recognize that “Sharknado” was far from a major television event.