It is still too early to pass long-term judgment, but ABC’s “GCB” held up impressively in its second week.
After underwhelming against expectations in its bow last Sunday, “GCB” managed to change its industry perspective to a positive one by actually building upon its debut ratings in week two. Sunday’s episode attracted a 2.3 adults 18-49 rating and 7.25 million viewers, marking a slight ratings improvement from the prior week.
Prior to “GCB,” “Desperate Housewives” was only good for a 2.5 and 8.29 million viewers, indicative of how well “GCB” performs in comparison to its veteran, albeit quite aged, lead-in.
“GCB” still has to prove it can stay afloat in the weeks to come–and, ultimately, that it can do so without the compatible “Desperate Housewives” as an entry point–but little better could have been expected for the second airing.