A strong performer in all key demographics, the tightly-contested Super Bowl XLVI matchup between the New York Giants and New England Patriots posted a record in the column that matters most from a PR perspective: total viewers.
NBC reports that 111.3 million viewers watched the game, which gives the telecast the slight edge over last year’s record-setting audience of 111.0 million.
The final portion of the game from 9:30-9:58PM averaged a whopping 117.7 million viewer total, indicating the massive interest in the result.
The broadcast was also a big winner with adults 18-49 (40.5 rating, best in sixteen years) and households (47.0 rating, best in 26 years).